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AGENDA 2008
NOTE: This schedule is subject to change without notice.
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| 3:00PM - 5:30PM |
Bootcamp Registration
Please make every effort to register on time. We will be handing out all your conference materials, which will be invaluable in preparing you for the week's events. And you will also learn about each speaker - know in advance who to approach in the hallway or at the networking events. |
| 5:30 PM - 7:30PM |
Conference Welcome and Opening Session with Michael Masterson
Bootcamp is your only chance to see Michael Masterson speak all year… and he will only appear twice at this year's event. Michael always shares his most powerful business building secrets (not to mention some juicy insider stories) during his opening speech, and this year won't be any different. Don't miss out! |
| 7:30PM - 9:30PM |
Networking Gala and Staff/Speaker Meet and Greet
A big part of Bootcamp is getting to know your fellow attendees - these are potential business partners after all. And, of course, you also have the opportunity to pick the brains of the Early to Rise staff and our marketing experts to get a little "off the record" advice. And what better way to get acquainted than with a few cocktails and hors d'oeuvres?
As if that wasn't enough, we'll be hosting our first round of "Info-Marketing Jeopardy" with our very own Alex Trebek, nationally-known comedian Peter Fogel. Contestants are eligible to win a prize worth thousands by answering questions about direct marketing, information publishing, online marketing, and more. Details will be included in your on-site registration materials. |
| MONDAY, NOVEMBER 10, 2008 |
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| 7:00AM - 8:00AM |
Networking Breakfast
Continue the conversation with your new "conference buddies" over coffee and bagels bright and early. Then mentally prepare yourself for the first full day of Bootcamp. By the end of conference you'll be well on your way to a new life as an Internet entrepreneur. |
| 8:00AM - 10:00AM |
Get a sneak peak of MaryEllen Tribby and Michael Masterson's new book, Changing the Channel: 12 Easy Ways to Make Millions for Your Business. This is the first book co-authored by these two marketing powerhouses, and they're going to tell you why you risk leaving millions on the table if you don't make multi-channel marketing part of your business. And better yet, they're going to tell you exactly how to do it. |
| 10:00AM - 10:15AM |
Stretch Break
A great time to stretch your legs and grab a drink (or that last cup of coffee). But don't be late for the next session. We are sticking to our jam-packed schedule. |
| 10:15AM - 11:45AM |
Early to Rise's subscriber list (this is the lifeblood of your information marketing business) recently broke 400,000. MaryEllen Tribby, David Cross, and Brian Edmondson tell you step-by-step how we did it and how you can do the same - even if you're starting from zero. |
| 11:45AM - 12:45PM |
Lunch Break
The Delray Beach Marriott has some very nice restaurants just steps from our conference room. The on-property Seacrest Grill and the Cascades Poolside Grill serve American classics. To expedite lunch service, the Marriott will also set up a cash-and-go buffet in O'Grady's in the lobby. |
| 12:45PM - 2:45PM |
Web 2.0 (and even 3.0) marketing expert Rich Schefren highlights what you need to know about social networking, blogs, online chat rooms, and other social media… and how to use this new technology to grow your business and make a sizable profit. And don't get thrown off if you're not familiar with the subject, Rich has a knack for explaining web trends in plain language. |
| 2:45PM - 3:00PM |
Stretch Break |
| 3:00PM - 4:30PM |
You don't have a business without products. And serial entrepreneur Marc Charles is here to help you find not just products, but products you can be proud of that will sell like crazy to your target market. And Marc will reveal the details of one the most important secrets of business: you don't tell the market what it wants, the market tells you. |
| 4:30PM - 4:45PM |
Stretch Break |
| 4:45PM - 6:45PM |
Internet entrepreneur Yanik Silver was a one-man show when he started out and didn't have much start up capital. But he has grown a multi-million dollar business working from home by harnessing the power of two marketing channels, joint ventures and affiliate marketing. |
| 7:00PM - 8:30PM |
VIP Reception
This is an exclusive gathering of Internet Money Club members, as well as other VIPs. Early to Rise staff and our expert speakers will also be on hand. Get a critique of your business plan, get help with your marketing plan, learn copywriting secrets from the best in the business… this will be the place to do all that - and more! And don't forget, you'll enjoy gourmet food and drink in an outdoor, tropical setting. |
| TUESDAY, NOVEMBER 11, 2008 |
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| 7:00AM - 8:00AM |
Networking Breakfast |
| 8:00AM - 8:15AM |
Monday Recap
Alex Mandossian, our emcee, believes in repetition of key concepts is vital part of learning. So first thing each morning he will go over the main points of the previous day's presentations. Be prepared because he will be placing you and your fellow attendees into discussion groups to discuss what you've learned so far. |
| 8:15AM - 9:45AM |
Two of Agora Inc.'s top copywriters, John Forde and Charlie Byrne, share the stage to teach you how to sell with words. And they share with you the powerful writing secrets that have allowed them to sell millions worth of products every year. Learn to grab your customer by the wallet with the written word. |
| 9:45AM - 10:00AM |
Stretch Break |
| 10:00AM - 10:15AM |
Info-Marketing Jeopardy - Round 2 |
| 10:15AM - 11:45AM |
Search engine optimization expert John Phillips tells you what Google doesn't want you to hear: how to "game" their system to get a high ranking (even #1) in their search results. It's all part of doing business online and perfectly ethical, of course. As John says, "What's good for Google is good for the customer." |
| 11:45AM - 1:45PM |
Early to Rise Awards Luncheon
We honor the best in the information marketing business during this luncheon hosted by ETR Publisher and CEO MaryEllen Tribby. Legendary copywriter and marketing expert Bob Bly will be the keynote speaker. Don't miss any of the direct marketing secrets he'll be sharing his speech. Honorees were rigorously selected and adhere to the highest ethical standards, while running extremely profitable businesses. Their success is something to aim for. Lunch will be provided - it's on us. |
| 1:45PM - 3:45PM |
Howie Jacobson has been working with Google AdWords, the ‘Nets premier pay-per-click ad service, since the beginning. Heck, he literally wrote the book on Google AdWords. So he's well qualified to show you how to bring huge amounts of traffic (that means prospective customers) to your website using just three line text ads. |
| 3:45PM - 4:00PM |
Stretch Break |
| 4:00PM - 4:15PM |
Info-Marketing Jeopardy - Round 3 |
| 4:15PM - 6:15PM |
Alex Mandossian steps out of his role as emcee and takes the stage as a presenter to reveal how you can make money with just your voice and a telephone. Using teleseminars as the main component of his information marketing business has allowed Alex to turn what used to be his yearly income into an hourly income. |
| 7:00PM - 9:00PM |
Networking Sock Hop and Changing the Channel Book Signing
Yes, you read correctly. Get on your dancing shoes and your best "Grease" costume. We're hosting a ‘50s themed party and there will be plenty of music and entertainment. There will even be a contest for best costume.
This night will also be your chance to get a copy of Changing the Channel: 12 Easy Ways to Make Millions for Your Business - signed by the authors themselves, Michael Masterson and MaryEllen Tribby. |
| WEDNESDAY, NOVEMBER 12, 2008 |
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| 7:00AM - 8:00AM |
Networking Breakfast |
| 8:00AM - 8:15AM |
Tuesday Recap with our emcee, Alex Mandossian
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| 8:15AM - 10:15AM |
Buck Rizvi and Brock Felt escaped from the toil of the corporate world and struck out on their own. Using techniques you can easily "copy" they made millions using online direct marketing to sell high quality products. These are regular guys, which you'll see during their presentation. If they can do it, so can you. |
| 10:15AM - 10:30AM |
Stretch Break |
| 10:30AM - 11:45PM |
Info-Marketing FINAL Jeopardy
The final round of our little game show. The winning contestant will receive the grand prize: … well, we don't want to spoil the surprise. You'll have to watch to find out.
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| 11:45AM - 12:30PM |
David Cross, Agora's Senior Internet Consultant, and Internet entrepreneur and success coach Brian Edmondson take everything you've learned at Bootcamp and tie it together… and give you an action plan for when you get home and start working on your business. |
| 12:30PM - 1:30PM |
Lunch |
| 1:30PM - 3:15PM |
The Expert Panel
We gather the experts you've heard from over the past three days and put them on the hot seat. |
| 3:15PM - 3:30PM |
Closing Remarks
MaryEllen Tribby and Michael Masterson bid you farewell and good luck. Let us know how you are doing over the next several months. We're dedicated to making your business a success. |
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